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## OBJECTIVE
Achieve 1,000 pre-orders for "Whispers of the Heart" by Sarah Linden (contemporary romance novel about second-chance love and self-discovery) within 90 days via a TikTok/BookTok-focused launch campaign, measured by sales dashboard in BookFunnel.
## TARGET AUDIENCE
- **Primary segment**: Women aged 25-40, active on TikTok (daily users averaging 45+ minutes), emotionally seeking escapist romance amid busy lives (working moms or professionals), in the awareness-to-consideration buying stage (follow BookTok influencers but haven't pre-ordered yet).
- **Key insight**: They need to feel an instant emotional pull through relatable "what if" romance hooks and FOMO from viral unboxings/character aesthetics to swipe up and pre-order for the cathartic "happily ever after" escape.
## TACTICAL PLAN
- **STEP**: Research and compile list of 50 micro-influencers (5k-50k followers) in BookTok romance niche with 5%+ engagement rate on similar content; prioritize those posting #BookTokRomance or #SecondChanceRomance.
- **OWNER**: Agency (Leo)
- **TIMELINE**: Days 1-7 (Phase 1: Prep)
- **TOOL/PLATFORM**: TikTok Creator Marketplace + Influencer Marketing Hub search tool.
- **STEP**: Create and schedule 15 author-led TikTok videos (15-30s each) featuring teaser hooks from book chapters, styled with soft pink aesthetics, coffee mugs, and rainy window vibes tying to the second-chance theme.
- **OWNER**: Author + VA
- **TIMELINE**: Days 8-14 (Phase 1: Prep)
- **TOOL/PLATFORM**: CapCut for editing + TikTok app for posting (3x/week).
- **STEP**: Outreach to 50 influencers with personalized DMs offering free ARCs via BookFunnel + $50 Amazon gift card for authentic review videos.
- **OWNER**: VA
- **TIMELINE**: Days 15-21 (Phase 2: Launch)
- **TOOL/PLATFORM**: TikTok DMs + Google Sheets for tracking.
- **STEP**: Run TikTok Ads targeting "BookTok" interests, lookalikes of Colleen Hoover fans, with video ads driving to pre-order link.
- **OWNER**: Agency
- **TIMELINE**: Days 22-90 (Phase 2-3: Amplify + Sustain), $20/day budget ramping to $100/day.
- **TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Host 3 live TikTok sessions with author reading spicy excerpts and Q&A, cross-promote with top 10 influencers joining.
- **OWNER**: Author + Agency
- **TIMELINE**: Days 30, 60, 90 (Phase 3: Sustain)
- **TOOL/PLATFORM**: TikTok Live.
- **STEP**: Monitor and repost top-performing UGC from influencers to author's profile, adding duets reacting emotionally to fan theories on the love triangle plot.
- **OWNER**: VA
- **TIMELINE**: Ongoing, weekly review Days 22-90.
- **TOOL/PLATFORM**: TikTok Analytics + native duet feature.
## CONTENT REQUIREMENTS
- **Teaser Video Script**: 15-30s TikTok script with 3 hook variations (e.g., "What if your ex came back... changed?"); 150 words max; platform: TikTok; who writes: Agency (Leo).
- **Influencer Outreach Email/DM Template**: Personalized template with book blurb, ARC link, and call-to-action; 200 words; platform: TikTok DM/Google Sheets; who writes: Agency.
- **Graphics Pack**: 5 Canva templates for story highlights (book cover overlay on romance aesthetics like hearts/flowers); PNG 1080x1920; platform: TikTok Stories; who writes: VA (using Canva).
- **Ad Creative Set**: 3 video ads (15s) with text overlays quoting emotional lines (e.g., "He broke her heart. Now he's her only hope."); platform: TikTok Ads; who writes: Agency + Author approval.
- **Live Session Script Outline**: 5-page bullet-point script with 10 excerpt reads, 5 Q&A prompts tied to themes of forgiveness/self-love; platform: TikTok Live; who writes: Author.
## SUCCESS METRICS
- **Pre-Order Sales**: Track via BookFunnel dashboard link clicks-to-purchases; baseline: 0; 90-day target: 1,000.
- **TikTok Video Views**: Aggregate views on campaign videos + UGC via TikTok Analytics; baseline: author's current 1k avg; 90-day target: 500k total.
- **Influencer Engagement Rate**: % of influencers posting (tracked in Google Sheets) who drive 50+ link clicks each via Bitly; baseline: N/A; 90-day target: 60% of 50 (30 influencers).
## RISK & MITIGATION
- **Risk 1**: Low influencer response rate due to saturated BookTok space. **Mitigation**: Pre-qualify via engagement audits and offer tiered incentives ($50-$200 based on follower count).
- **Risk 2**: Algorithm changes suppress ad reach. **Mitigation**: Diversify with 20% organic posting and monitor daily in TikTok Ads Manager, pivoting to Lives if CPC exceeds $0.50.
## BUDGET ESTIMATE
$3,000-$5,500 (low/high); single biggest cost driver: TikTok Ads ($2,000-$4,000 over 70 days at scaling CPM).