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## OBJECTIVE
Drive 15,000 verified pre-orders for "The Forgotten Code" (debut sci-fi thriller by Alex Rivera) via a BookTok influencer amplification campaign within 90 days, measured by aggregated sales data from Amazon KDP dashboard and BookFunnel landing page conversions.
## TARGET AUDIENCE
- **Primary segment**: Women 18-34 in the US/UK, active daily on TikTok (BookTok niche), emotionally invested in escapist sci-fi with themes of AI rebellion and female empowerment, in the awareness-to-consideration buying stage (have read similar authors like Blake Crouch or Andy Weir but not yet pre-ordered this title).
- **Key insight**: They need to feel the thrill of a "page-turner twist" through short, suspenseful video hooks that mirror their love for unputdownable thrillers, prompting immediate link-in-bio clicks to pre-order.
## TACTICAL PLAN
- **STEP**: Create and optimize TikTok landing page with pre-order button linked to Amazon KDP and email opt-in for ARC (Advance Reader Copy) delivery via BookFunnel.
**OWNER**: Agency designer.
**TIMELINE**: Week 1 (pre-launch phase).
**TOOL/PLATFORM**: Linktree Pro for landing page, BookFunnel for ARC fulfillment, Amazon KDP for pre-order tracking.
- **STEP**: Identify and contract 20 micro-influencers (10k-50k followers) in BookTok sci-fi niche using hashtag searches (#BookTokSciFi, #ThrillerBooks) and engagement rates >5%.
**OWNER**: Agency VA.
**TIMELINE**: Weeks 1-2 (pre-launch phase).
**TOOL/PLATFORM**: TikTok Creator Marketplace, Influencer Marketing Hub for vetting.
- **STEP**: Produce and distribute custom video scripts/briefs to influencers for 15-30s "first chapter tease" videos featuring AI voiceover of the book's opening hook, ending with CTA to pre-order link.
**OWNER**: Author provides raw script; agency edits briefs.
**TIMELINE**: Weeks 2-3 (launch phase).
**TOOL/PLATFORM**: CapCut for video templates, Google Drive for asset sharing.
- **STEP**: Launch paid TikTok Spark Ads boosting top-performing organic influencer videos, targeting lookalike audiences of Blake Crouch engagers.
**OWNER**: Agency media buyer.
**TIMELINE**: Weeks 4-12 (amplification phase), $50/day budget ramping to $200/day.
**TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Run daily performance check-ins, A/B test 3 video hooks (e.g., "AI takeover" vs. "heroine's escape"), and re-allocate budget to top 5 influencers.
**OWNER**: Agency strategist.
**TIMELINE**: Ongoing, weekly reports Weeks 4-12.
**TOOL/PLATFORM**: TikTok Analytics + Google Analytics for landing page traffic.
- **STEP**: Follow up with email nurture sequence to all landing page visitors who didn't pre-order, offering exclusive bonus chapter.
**OWNER**: Agency VA.
**TIMELINE**: Automated from Week 4 onward.
**TOOL/PLATFORM**: ConvertKit for email automation.
## CONTENT REQUIREMENTS
- **Influencer Video Script**: 150-word script with 3 hook variations; TXT format; for TikTok; agency strategist writes, author approves.
- **Video Graphics Overlay**: 1080x1920 PNG template with book cover, pre-order QR code, and pulsing "AI Alert" animation; Canva-exported; for CapCut/TikTok; agency designer creates 3 versions.
- **Landing Page Copy**: 300-word hero section + 200-word ARC opt-in blurb emphasizing themes of AI ethics and empowerment; HTML/Markdown; for Linktree; author writes draft, agency edits for SEO.
- **Email Nurture Sequence**: 4 emails (welcome, day 3 reminder, bonus chapter tease, final urgency); 150-250 words each; for ConvertKit; agency copywriter crafts using author's voice.
- **Performance Report Template**: Google Sheet with KPIs dashboard; for internal use; agency strategist builds.
## SUCCESS METRICS
- **Pre-Order Volume**: Track via Amazon KDP sales rank changes + BookFunnel redemptions; baseline: 0; 90-day target: 15,000.
- **TikTok Video Views**: Sum organic + paid views from Ads Manager; baseline: 0; 90-day target: 5 million.
- **Conversion Rate**: Pre-order clicks / landing page visits via Google Analytics UTM tags; baseline: 2%; 90-day target: 8%.
## RISK & MITIGATION
- **Risk**: Influencers underperform or ghost deliverables. **Mitigation**: Require 50% video approval before payment via milestone contracts in Influencer Marketing Hub.
- **Risk**: TikTok algorithm suppresses ad reach due to low initial engagement. **Mitigation**: Seed with 5 agency test videos in Week 3 to build social proof before full ad launch.
## BUDGET ESTIMATE
$8,000-$12,000 (low/high); single biggest cost driver: TikTok Spark Ads at 60-70% of total spend ($5,000-$8,000).