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## OBJECTIVE
Generate 10,000 pre-orders for "Midnight Whispers," a steamy paranormal romance novel by debut author Elena Voss, within 90 days, measured by Amazon KDP dashboard sales data, driving the book to #1 in Amazon's Paranormal Romance category.
Achieve 3,000 verified sales of "Echoes of Eternity" (sci-fi thriller by Alex Rivera, exploring time travel ethics and corporate espionage) on Amazon Kindle within 90 days post-launch, tracked via KDP dashboard, representing a 5x lift from the author's prior release baseline of 600 copies.
## TARGET AUDIENCE
- **Primary segment**: Women aged 25-44, active on TikTok and Facebook, emotionally craving escapist romance amid busy lives (working moms or professionals), in the awareness-to-consideration buying stage (have read 5+ similar books like Sarah J. Maas titles in the past year).
- **Key insight**: They need to feel the thrill of forbidden passion and supernatural escape through teaser snippets that evoke "forbidden desire ignites" emotions, prompting them to one-click pre-order for instant gratification.
- **Primary segment**: 28-48-year-old urban professionals (60% male, 40% female) active on TikTok and Instagram; emotionally frustrated with mundane routines, seeking intellectual escapism; in awareness-to-consideration buying stage (browsing #BookTok but not yet committed buyers).
- **Key insight**: They need visceral, 15-second video hooks showing "what if you could rewrite your biggest regret?" tied to the book's time-loop moral dilemmas to spark FOMO and trigger impulse pre-orders.
## TACTICAL PLAN
- **STEP**: Set up TikTok account optimization with bio linking to Amazon pre-order page, 5 pinned videos teasing book hooks, and follow 500 targeted paranormal romance influencers (e.g., #BookTok creators with 10k-50k followers).
- **OWNER**: Agency
- **TIMELINE**: Week 1 (Pre-Launch Phase)
- **TOOL/PLATFORM**: TikTok Business Suite
- **STEP**: Launch TikTok ad campaign targeting "Paranormal Romance" interests, lookalikes of Sarah J. Maas fans, with 15-second teaser videos driving to pre-order landing page.
- **OWNER**: Agency
- **TIMELINE**: Weeks 2-6 (Tease Phase)
- **TOOL/PLATFORM**: TikTok Ads Manager ($0.50-$1.50 CPM)
- **STEP**: Run Facebook/Instagram lead gen ads offering free Chapter 1 download in exchange for email, segmented by "Romance Readers" interest and 25-44 female demo.
- **OWNER**: Agency
- **TIMELINE**: Weeks 3-10 (Nurture Phase)
- **TOOL/PLATFORM**: Facebook Ads Manager, integrated with Mailchimp
- **STEP**: Send 4-email nurture sequence to leads: Email 1 (Chapter 1 + pre-order link), Email 2 (behind-the-scenes author story), Email 3 (exclusive bonus scene), Email 4 (urgency discount code).
- **OWNER**: VA (under agency supervision)
- **TIMELINE**: Weeks 4-12 (Conversion Phase)
- **TOOL/PLATFORM**: Mailchimp automations
- **STEP**: Partner with 20 BookTok influencers (e.g., @romancebookworm, @paranormalpage) for ARC reviews and unboxing videos, providing free eARCs via BookFunnel.
- **OWNER**: Author (with agency outreach)
- **TIMELINE**: Weeks 5-8 (Amplification Phase)
- **TOOL/PLATFORM**: BookFunnel for delivery, Aspire.io for influencer discovery
- **STEP**: Monitor and optimize daily: A/B test ad creatives (e.g., brooding vampire vs. seductive witch hooks), pause underperformers below 2x ROAS.
- **OWNER**: Agency
- **TIMELINE**: Ongoing, Weeks 2-13 (Optimization Phase)
- **TOOL/PLATFORM**: TikTok/FB Ads dashboards + Google Analytics on landing page
- **STEP**: Create and optimize 50 short-form videos featuring dramatic time-travel reenactments with AI-generated visuals of the protagonist's ethical crises, using trending #BookTok sounds.
- **OWNER**: Agency video editor.
- **TIMELINE**: Pre-launch (Days 1-20).
- **TOOL/PLATFORM**: CapCut for editing, TikTok for posting.
- **STEP**: Run targeted TikTok ads boosting top 10 organic videos to primary audience, with CTA linking to Amazon pre-order page.
- **OWNER**: Agency paid media specialist.
- **TIMELINE**: Pre-launch (Days 21-30) ramping to Launch (Days 31-60).
- **TOOL/PLATFORM**: TikTok Ads Manager, pixel-tracked to Amazon.
- **STEP**: Build email list via free chapter download landing page promoted in video bios/descriptions; send 3-part nurture sequence teasing book twists.
- **OWNER**: VA (list management).
- **TIMELINE**: Pre-launch (Days 15-30) for list build; Launch (Days 31-45) for sequence.
- **TOOL/PLATFORM**: ConvertKit for landing page/emails, Linktree in bios.
- **STEP**: Cross-post top videos to Instagram Reels and collaborate with 5 micro-influencers (10k-50k followers in #SciFiBooks niche) for authentic reviews.
- **OWNER**: Author (influencer outreach).
- **TIMELINE**: Launch (Days 31-60).
- **TOOL/PLATFORM**: Instagram, Aspire.io for influencer discovery.
- **STEP**: Monitor and retarget video viewers who visited Amazon but didn't buy with reminder ads featuring reader testimonials.
- **OWNER**: Agency paid media specialist.
- **TIMELINE**: Post-launch (Days 61-90).
- **TOOL/PLATFORM**: Amazon DSP for retargeting.
## CONTENT REQUIREMENTS
- **TikTok Teaser Videos**: 15x 15-30 second vertical videos (phone-filmed aesthetics with text overlays like "He’s her enemy... until midnight"); 0 word count (voiceover script 50 words max); TikTok; Agency writes scripts, VA edits in CapCut.
- **Chapter 1 PDF**: 5,000-word formatted excerpt with cliffhanger ending and pre-order CTA; PDF; Email/Download page; Author provides raw text, agency formats in Canva.
- **Email Sequence Copy**: 4 emails (300-500 words each, subject lines 5-7 words e.g., "Steal this forbidden kiss before it's gone"); HTML; Mailchimp; Agency writes all.
- **Graphics Bundle**: 10 Instagram/TikTok statics (1100x1100px, mood boards with dark romance vibes, book cover mockups); JPG/PNG; Meta/TikTok; Agency designs in Canva Pro.
- **Influencer ARC Brief**: 1-page PDF script (200 words) guiding review format (e.g., "Share 3 spicy quotes"); PDF; BookFunnel; Agency creates.
- **Landing Page Copy**: 800-word sales page with testimonials placeholders, buy buttons; HTML; Custom WordPress page (via Elementor); Agency writes.
- **TikTok/Instagram Reel Scripts**: 50 x 15-30 second scripts (100-150 words each), platform-optimized with hooks/captions; agency copywriter.
- **Graphics**: 10 static book cover mockups in dystopian style (1080x1920px for stories); Canva templates; agency designer.
- **Email Nurture Sequence**: 3 emails (Email 1: 300 words chapter teaser; Email 2: 200 words author Q&A on time ethics; Email 3: 150 words urgency close with discount code); author approves, agency writes.
- **Influencer Briefs**: 5 one-page PDFs (500 words total) with key themes, review prompts, and affiliate links; agency templates.
- **Ad Creatives**: 5 video variants (15s cuts from main videos) and 3 image ads (1200x628px); agency video editor.
## SUCCESS METRICS
- **Pre-Order Sales**: Track via Amazon KDP Reports dashboard; Baseline: 0; 90-day target: 10,000.
- **Email Opt-in Rate**: Measure conversions from FB/IG ads in Facebook Ads Manager; Baseline: 5%; 90-day target: 15%.
- **TikTok Engagement Rate**: Views-to-likes/shares ratio in TikTok Analytics; Baseline: 2%; 90-day target: 8%.
- **TikTok Video Views**: Track via TikTok Analytics; baseline 10k total, 90-day target 500k.
- **Email List Growth & Open Rate**: Measure subscribers/opens in ConvertKit; baseline 500/20%, 90-day target 5,000/35%.
- **Amazon Sales Attribution**: KDP Reports + UTM-tagged links; baseline 600 copies, 90-day target 3,000.
## RISK & MITIGATION
- **Risk 1: Low ad performance due to algorithm changes**: Mitigation: Allocate 20% of budget to daily A/B testing and pivot to organic BookTok duets if ROAS drops below 1.5x after Week 4.
- **Risk 2: Influencer no-shows or negative reviews**: Mitigation: Secure contracts via Aspire.io with 48-hour ARC review deadlines and select only influencers with 4.5+ avg BookTok ratings.
- **Risk 1: Low video engagement due to algorithm changes**: Mitigation: Test 10 videos in Week 1 with A/B soundtracks and pivot to top performers before ad spend.
- **Risk 2: Influencer flaking or mismatched audience**: Mitigation: Use Aspire.io verified metrics to pre-vet and secure contracts with 20% overbook for 5 slots.
## BUDGET ESTIMATE
$5,000-$8,000 (low/high); single biggest cost driver: TikTok/Facebook ad spend ($3,500-$6,000 at $0.75 CPM for 5M impressions).
$2,500-$4,000 (low/high); single biggest cost driver: TikTok ad spend ($1,500-$2,500 at $0.50-$1.00 CPM for 3M impressions).