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## OBJECTIVE
Achieve 10,000 verified pre-orders or sales of "Echoes of Eternity" (YA fantasy romance by debut author Sarah Kline) on Amazon within 90 days, measured via Amazon KDP dashboard sales reports, driving a 5x ROI on ad spend through organic BookTok virality.
## TARGET AUDIENCE
- **Primary segment**: Females aged 18-25, active on TikTok (BookTok community), emotionally invested in escapist fantasy romance (feeling stressed by college/real-world pressures, in awareness-to-consideration buying stage, with 60%+ having purchased YA books via Amazon in past 6 months).
- **Key insight**: They crave relatable "what if destiny chose your soulmate" stories with magical twists to escape reality; they act when they see authentic author videos + user-generated content (UGC) showing "book unboxing" emotional highs, triggering FOMO and impulse buys.
## TACTICAL PLAN
- **STEP**: Create 5 teaser TikTok videos (15-30s) featuring author Sarah reading key "soulmate prophecy" excerpts with trending fantasy audio overlays (e.g., #BookTokMadeMeBuyIt sound).
**OWNER**: Author (with agency review).
**TIMELINE**: Week 1 (pre-launch phase).
**TOOL/PLATFORM**: TikTok app/CapCut for editing.
- **STEP**: Launch "Echoes Eternity Challenge" – users duet author's video reciting their "destiny prophecy" (prompt in video caption) and tag book link in bio/shop. Seed with 50 micro-influencer collabs (5k-20k followers in BookTok).
**OWNER**: Agency.
**TIMELINE**: Weeks 2-4 (launch phase).
**TOOL/PLATFORM**: TikTok Creator Marketplace for influencers; Linktree for Amazon pre-order bio link.
- **STEP**: Run TikTok Spark Ads boosting top 3 UGC videos from challenge (target lookalikes of BookTok hashtags like #FantasyRomance #SoulmateBooks). Budget $0.50-$1.00 CPM.
**OWNER**: Agency.
**TIMELINE**: Weeks 5-12 (growth phase).
**TOOL/PLATFORM**: TikTok Ads Manager.
- **STEP**: Cross-post top challenge videos to Instagram Reels and YouTube Shorts, with Amazon affiliate links; email blast challenge highlights to author's 2k subscriber list via Klaviyo.
**OWNER**: VA.
**TIMELINE**: Ongoing, Weeks 3-12.
**TOOL/PLATFORM**: Instagram/YouTube apps; Klaviyo for email.
- **STEP**: Monitor daily via TikTok Analytics; pivot by boosting new UGC if engagement drops below 5% rate; end with live author Q&A on TikTok (1 hour).
**OWNER**: Agency.
**TIMELINE**: Weekly check-ins; Q&A Week 12.
**TOOL/PLATFORM**: TikTok Analytics dashboard.
## CONTENT REQUIREMENTS
- **Author Teaser Videos**: 5 x 15-30s TikTok videos; 100-150 words script equivalent (spoken); platform: TikTok; who writes: Author (script by agency).
- **Challenge Prompt Caption**: 1 x 300-character TikTok caption with rules/hashtags (#EchoesChallenge #BookTokSoulmate); platform: TikTok; who writes: Agency.
- **Influencer Collab Brief**: 1 x Google Doc template (1-page: script outline, hashtags, link); platform: Email/DM; who writes: Agency.
- **Graphics for Reels/Email**: 3 x 1080x1920px Canva templates (book cover overlay on prophecy quote); platform: Instagram/TikTok/Email; who writes: VA (copy by agency).
- **Q&A Script Outline**: 1 x 500-word bullet list of 20 fan Qs on themes (destiny/love); platform: TikTok Live; who writes: Author/agency collab.
## SUCCESS METRICS
- **Pre-Order Volume**: Track daily Amazon KDP sales dashboard; baseline: 0; 90-day target: 10,000 units.
- **TikTok Challenge Entries**: Count #EchoesChallenge videos via TikTok search/analytics; baseline: 0; 90-day target: 5,000 UGC videos.
- **ROAS (Return on Ad Spend)**: Calculate (revenue from tracked Amazon links / TikTok ad spend) via Google Analytics UTM tags; baseline: N/A; 90-day target: 5x.
## RISK & MITIGATION
- **Risk**: Low UGC participation due to challenge fatigue in BookTok. **Mitigation**: Seed with paid micro-influencers and offer free ARCs to first 100 entrants via TikTok comments.
- **Risk**: Algorithm suppression from low initial engagement. **Mitigation**: Pre-schedule 10 author posts in Week 1 using TikTok's best-time scheduler to hit peak 8-10pm EST audience.
## BUDGET ESTIMATE
$3,000-$6,000 (low: organic-heavy; high: extra influencer tiers); single biggest cost driver: TikTok Spark Ads ($2,000-$4,000 at $0.50-$1.00 CPM for 5M impressions).