b4616ea027
- Fix {task.prompt} → {task.message} in all marketing templates (6 files)
- Add author_bio.yml and ad_copy.yml templates for crimson_leaf_marketing
- Add author_bio task_type to marketing_campaign.yml package schema
- Fix book_outline.yml: remove {prose_style} literal, add anti-truncation rule, fix scifi routing
- Fix InputFromUser.yml: echo full operator message in think output
- Fix planning.yml: add agent:Nova top-level field to lock chair
- Fix publishing genesis.yml: fix {task.message} variable and hardcode Nova title
- Add professional_title to AgentContext and build_state_map
- Increase _DEFAULT_MAX_RAG_CHARS from 4000 to 8000
- Fix adj_pass_rate=0.0: thread adjudication criteria through C# and Python
Co-authored-by: Copilot <223556219+Copilot@users.noreply.github.com>
105 lines
4.4 KiB
YAML
105 lines
4.4 KiB
YAML
name: ad_copy
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description: "Write platform-specific advertising copy for paid campaigns across Meta, Google, and Amazon."
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- rag
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- message
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steps:
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- type: think
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agent: Leo
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hint: |
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You are Leo, Marketing Strategist at Crimson Leaf Marketing.
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AD COPY BRIEF: {task.message}
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Write a COMPLETE AD COPY PACKAGE covering all required platforms.
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For each platform write the full set of variants — not placeholders.
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════════════════════════════════════════
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META ADS (Facebook + Instagram)
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════════════════════════════════════════
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## META AD SET 1 — Awareness
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- HEADLINE (40 chars max): [the scroll-stopping claim]
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- PRIMARY TEXT (125 chars shown, 500 chars total): [full copy — hook, value, CTA]
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- LINK DESCRIPTION (30 chars max): [below the image]
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- CTA BUTTON: [Shop Now / Learn More / Get Offer]
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- TARGET: [audience segment and interest targeting notes]
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- VISUAL NOTE: [what the image/video should show]
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## META AD SET 2 — Consideration
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[Same format — different angle, social proof or curiosity-driven]
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## META AD SET 3 — Conversion / Retargeting
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[Same format — urgency or offer-focused, for people who've seen ad 1-2]
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════════════════════════════════════════
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GOOGLE SEARCH ADS
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════════════════════════════════════════
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## GOOGLE AD GROUP 1 — [keyword theme]
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Headline 1 (30 chars): [keyword-rich]
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Headline 2 (30 chars): [value proposition]
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Headline 3 (30 chars): [CTA or differentiator]
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Description 1 (90 chars): [full sentence, benefit-led]
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Description 2 (90 chars): [second angle or social proof]
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Keywords: [5–8 exact/phrase match keywords]
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## GOOGLE AD GROUP 2 — [different keyword theme]
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[Same format]
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════════════════════════════════════════
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AMAZON ADS (if applicable — book products)
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════════════════════════════════════════
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## AMAZON SPONSORED PRODUCT AD
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- Headline (50 chars): [benefit-driven, book-specific]
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- Custom text (150 chars): [what makes this book worth buying right now]
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- Targeting strategy: [categories, ASINs, keywords]
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- Bid notes: [suggested bid range reasoning]
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## AMAZON SPONSORED BRAND AD
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- Brand headline (50 chars): [author/series brand]
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- Store spotlight: [3 products/titles to feature]
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- Tagline (30 chars): [memorable series/brand line]
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════════════════════════════════════════
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AD COPY RULES
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════════════════════════════════════════
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- Every headline must stand alone — assume the image won't load
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- Lead with the reader's desire or pain, not the product's features
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- Never start with "Are you..." — start with the claim
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- Use RAG context for accurate book details — no invented plot points
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- CTAs are specific: "Start reading free" beats "Learn more"
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- Each platform variant must be meaningfully different — not paraphrased copies
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- type: document
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filename: "{{task_name_slug}}-ad-copy"
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- type: close
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rag_update: true
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adjudication:
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enabled: true
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pass_threshold: 75
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deliverable_type: marketing_copy
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criteria:
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platform_specificity:
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weight: 30
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description: "Each platform's copy respects its format constraints and audience mindset"
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hook_strength:
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weight: 25
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description: "Headlines and opening lines earn attention without resorting to clickbait"
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cta_quality:
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weight: 25
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description: "CTAs are specific, low-friction, and matched to campaign objective"
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completeness:
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weight: 20
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description: "All three platforms present with full variant sets per format spec"
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