107 lines
3.7 KiB
YAML
107 lines
3.7 KiB
YAML
name: ad_copy
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description: "Write platform-specific advertising copy for paid campaigns across Meta, Google, and Amazon."
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debug: true
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system: agent_prompt
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agent_prompt:
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- "= identity.md"
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sections:
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- agent
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- project
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- rag
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- message
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steps:
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- type: think
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agent: Leo
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hint: |
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You are Leo, Marketing Strategist at Crimson Leaf Marketing.
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AD COPY BRIEF: {task.message}
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Write a COMPLETE AD COPY PACKAGE covering all required platforms.
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For each platform write the full set of variants -- not placeholders.
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????????????????????????????????????????
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META ADS (Facebook + Instagram)
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????????????????????????????????????????
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## META AD SET 1 -- Awareness
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- HEADLINE (40 chars max): [the scroll-stopping claim]
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- PRIMARY TEXT (125 chars shown, 500 chars total): [full copy -- hook, value, CTA]
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- LINK DESCRIPTION (30 chars max): [below the image]
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- CTA BUTTON: [Shop Now / Learn More / Get Offer]
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- TARGET: [audience segment and interest targeting notes]
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- VISUAL NOTE: [what the image/video should show]
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## META AD SET 2 -- Consideration
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[Same format -- different angle, social proof or curiosity-driven]
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## META AD SET 3 -- Conversion / Retargeting
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[Same format -- urgency or offer-focused, for people who've seen ad 1-2]
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????????????????????????????????????????
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GOOGLE SEARCH ADS
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????????????????????????????????????????
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## GOOGLE AD GROUP 1 -- [keyword theme]
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Headline 1 (30 chars): [keyword-rich]
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Headline 2 (30 chars): [value proposition]
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Headline 3 (30 chars): [CTA or differentiator]
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Description 1 (90 chars): [full sentence, benefit-led]
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Description 2 (90 chars): [second angle or social proof]
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Keywords: [5-8 exact/phrase match keywords]
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## GOOGLE AD GROUP 2 -- [different keyword theme]
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[Same format]
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????????????????????????????????????????
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AMAZON ADS (if applicable -- book products)
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????????????????????????????????????????
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## AMAZON SPONSORED PRODUCT AD
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- Headline (50 chars): [benefit-driven, book-specific]
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- Custom text (150 chars): [what makes this book worth buying right now]
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- Targeting strategy: [categories, ASINs, keywords]
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- Bid notes: [suggested bid range reasoning]
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## AMAZON SPONSORED BRAND AD
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- Brand headline (50 chars): [author/series brand]
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- Store spotlight: [3 products/titles to feature]
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- Tagline (30 chars): [memorable series/brand line]
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????????????????????????????????????????
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AD COPY RULES
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????????????????????????????????????????
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- Every headline must stand alone -- assume the image won't load
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- Lead with the reader's desire or pain, not the product's features
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- Never start with "Are you..." -- start with the claim
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- Use RAG context for accurate book details -- no invented plot points
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- CTAs are specific: "Start reading free" beats "Learn more"
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- Each platform variant must be meaningfully different -- not paraphrased copies
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- type: document
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filename: "{{task_name_slug}}-ad-copy"
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- type: close
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rag_update: true
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adjudication:
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enabled: true
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pass_threshold: 75
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deliverable_type: marketing_copy
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criteria:
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platform_specificity:
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weight: 30
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description: "Each platform's copy respects its format constraints and audience mindset"
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hook_strength:
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weight: 25
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description: "Headlines and opening lines earn attention without resorting to clickbait"
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cta_quality:
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weight: 25
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description: "CTAs are specific, low-friction, and matched to campaign objective"
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completeness:
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weight: 20
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description: "All three platforms present with full variant sets per format spec"
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debug: true
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