fix: remove Unicode chars from template
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@@ -20,44 +20,44 @@ steps:
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AD COPY BRIEF: {task.message}
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Write a COMPLETE AD COPY PACKAGE covering all required platforms.
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For each platform write the full set of variants — not placeholders.
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For each platform write the full set of variants -- not placeholders.
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════════════════════════════════════════
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????????????????????????????????????????
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META ADS (Facebook + Instagram)
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════════════════════════════════════════
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????????????????????????????????????????
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## META AD SET 1 — Awareness
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## META AD SET 1 -- Awareness
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- HEADLINE (40 chars max): [the scroll-stopping claim]
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- PRIMARY TEXT (125 chars shown, 500 chars total): [full copy — hook, value, CTA]
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- PRIMARY TEXT (125 chars shown, 500 chars total): [full copy -- hook, value, CTA]
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- LINK DESCRIPTION (30 chars max): [below the image]
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- CTA BUTTON: [Shop Now / Learn More / Get Offer]
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- TARGET: [audience segment and interest targeting notes]
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- VISUAL NOTE: [what the image/video should show]
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## META AD SET 2 — Consideration
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[Same format — different angle, social proof or curiosity-driven]
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## META AD SET 2 -- Consideration
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[Same format -- different angle, social proof or curiosity-driven]
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## META AD SET 3 — Conversion / Retargeting
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[Same format — urgency or offer-focused, for people who've seen ad 1-2]
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## META AD SET 3 -- Conversion / Retargeting
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[Same format -- urgency or offer-focused, for people who've seen ad 1-2]
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════════════════════════════════════════
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????????????????????????????????????????
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GOOGLE SEARCH ADS
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════════════════════════════════════════
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????????????????????????????????????????
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## GOOGLE AD GROUP 1 — [keyword theme]
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## GOOGLE AD GROUP 1 -- [keyword theme]
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Headline 1 (30 chars): [keyword-rich]
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Headline 2 (30 chars): [value proposition]
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Headline 3 (30 chars): [CTA or differentiator]
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Description 1 (90 chars): [full sentence, benefit-led]
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Description 2 (90 chars): [second angle or social proof]
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Keywords: [5–8 exact/phrase match keywords]
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Keywords: [5-8 exact/phrase match keywords]
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## GOOGLE AD GROUP 2 — [different keyword theme]
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## GOOGLE AD GROUP 2 -- [different keyword theme]
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[Same format]
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════════════════════════════════════════
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AMAZON ADS (if applicable — book products)
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════════════════════════════════════════
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????????????????????????????????????????
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AMAZON ADS (if applicable -- book products)
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????????????????????????????????????????
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## AMAZON SPONSORED PRODUCT AD
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- Headline (50 chars): [benefit-driven, book-specific]
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@@ -70,15 +70,15 @@ steps:
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- Store spotlight: [3 products/titles to feature]
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- Tagline (30 chars): [memorable series/brand line]
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════════════════════════════════════════
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????????????????????????????????????????
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AD COPY RULES
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════════════════════════════════════════
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- Every headline must stand alone — assume the image won't load
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????????????????????????????????????????
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- Every headline must stand alone -- assume the image won't load
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- Lead with the reader's desire or pain, not the product's features
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- Never start with "Are you..." — start with the claim
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- Use RAG context for accurate book details — no invented plot points
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- Never start with "Are you..." -- start with the claim
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- Use RAG context for accurate book details -- no invented plot points
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- CTAs are specific: "Start reading free" beats "Learn more"
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- Each platform variant must be meaningfully different — not paraphrased copies
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- Each platform variant must be meaningfully different -- not paraphrased copies
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- type: document
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filename: "{{task_name_slug}}-ad-copy"
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