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## OBJECTIVE
Achieve 5,000 unit sales of "Eternal Flames" (paranormal romance by Sarah Linden) on Amazon Kindle within 90 days via a targeted BookTok and Facebook Ads launch, with success defined as $15,000 in net royalties at $2.99 pricing.
## TARGET AUDIENCE
- **Primary segment**: Women aged 25-45, active on TikTok (BookTok community) and Facebook Groups (Romance Readers United, Paranormal Romance Fans), emotionally craving escapist fantasy amid busy lives/mom duties, in awareness-to-consideration buying stage (browsing "fated mates" tropes).
- **Key insight**: They need to feel the thrill of forbidden romance and supernatural passion through short, steamy teaser videos showing brooding vampire hero + witty heroine chemistry to trigger impulse pre-orders.
## TACTICAL PLAN
- **STEP**: Set up Amazon KDP pre-order page with optimized keywords ("paranormal romance fated mates", "vampire lover books"), A+ Content (book description + mockups), and enroll in KDP Select for 90-day exclusivity.
- **OWNER**: Author + Agency
- **TIMELINE**: Week 1 (Phase 1: Prep)
- **TOOL/PLATFORM**: Amazon KDP Dashboard
- **STEP**: Launch Facebook Ads campaign targeting lookalikes of Sarah J. Maas fans + interests (Sarah J. Maas, Twilight series), with 5 ad creatives rotating video teasers; budget $50/day initially scaling to $200/day.
- **OWNER**: Agency
- **TIMELINE**: Weeks 2-6 (Phase 2: Awareness Blast)
- **TOOL/PLATFORM**: Facebook Ads Manager + Meta Pixel on author landing page
- **STEP**: Create and post 30 TikTok videos (15s-30s) using trending BookTok sounds (#BookTok, #FatedMates, #VampireRomance), duets with top creators, driving to Amazon link in bio.
- **OWNER**: VA
- **TIMELINE**: Weeks 3-12 (Phase 3: Sustained Engagement), 3 videos/week
- **TOOL/PLATFORM**: TikTok + CapCut for editing, Linktree for bio link
- **STEP**: Run Amazon Sponsored Products ads on automatic targeting for "paranormal romance" keywords, bidding $0.50 CPC, with Product Pages tab optimization.
- **OWNER**: Agency
- **TIMELINE**: Weeks 4-12 (Phase 3: Conversion Push)
- **TOOL/PLATFORM**: Amazon Advertising Console
- **STEP**: Build and nurture email list via BookFunnel giveaway (free novella prequel to "Eternal Flames"), sending 3-launch sequence emails with exclusivity countdown.
- **OWNER**: Agency + Author
- **TIMELINE**: Weeks 1-12 (All Phases)
- **TOOL/PLATFORM**: BookFunnel + Mailchimp
## CONTENT REQUIREMENTS
- **Amazon A+ Content**: 5 modular images + enhanced description; 300 words total; Amazon KDP; Agency writes.
- **Facebook Ad Creatives (5 variants)**: 15s video (heroine POV reading steamy excerpt); MP4 format, 15s; Facebook; VA edits, Agency copy (50 words each).
- **TikTok Video Scripts (30)**: Hook + teaser + CTA ("Link in bio to preorder!"); 100 characters/script; TikTok; Author provides excerpts, VA scripts.
- **Email Sequence (3 emails)**: Launch countdown with bonuses; HTML, 400 words each; Mailchimp; Agency writes.
- **BookFunnel Giveaway Landing Page**: Prequel novella upload + opt-in form; Custom page; BookFunnel; Agency designs via Canva.
## SUCCESS METRICS
- **Amazon Sales Rank**: Track daily via KDP Reports; Baseline: #500,000 in Kindle Store; 90-day target: Peak #5,000 with 5K units sold.
- **Ad ROAS (Return on Ad Spend)**: Calculate revenue/ad cost in Facebook Ads Manager + Amazon reports; Baseline: 1.5x; 90-day target: 3x ($15K revenue on $5K spend).
- **TikTok Engagement Rate**: Views/likes/comments via TikTok Analytics; Baseline: 2%; 90-day target: 8% on 100K total views.
## RISK & MITIGATION
- **Risk 1**: Low ad conversion due to Amazon algorithm suppression on new releases. **Mitigation**: Seed 50 early sales via author network + ARC reviews from 20 NetGalley readers pre-launch.
- **Risk 2**: TikTok shadowban from overposting. **Mitigation**: Space posts to 3/week max, vary hashtags, and monitor via Pro Analytics with 24h pause if engagement drops 50%.
## BUDGET ESTIMATE
$4,000-$7,500 (low/high); single biggest cost driver: Facebook + Amazon ads ($3,000-$5,000).